Braman Honda Miami: eBook
My task for this automotive client was to create an eBook demonstrating how to use the various features of their mobile application, designed to allow users to easily, search, purchase, and service their Honda vehicle.
Informative, Yet Friendly
I wanted this eBook to have a friendly, conversational tone, almost as if someone was talking the reader through using the app face-to-face. First, I downloaded the Braman Honda app myself and spent a couple minutes browsing through it’s features. Doing so really helped highlight the areas readers would be most interested in discovering. Plus, I was able to better articulate how to navigate through the app’s sections and utilize it’s numerous functions.
Creating the Landing Page
Ebooks are great marketing tools, as readers are required to provide the website with basic details before receiving the document. This makes the landing page an important part of the eBook creation process. It may be short and sweet compared to the actual article, however it is the first thing readers will see. Here, I used short sentences and bullet points for scanability. The content posters added great visual elements with large input forms.